Factors Influencing To The University Choice Of High-Schools Pupils - An Empirical Study Of Lam Dong Province, Vietnam

Higher education environment has changed dramatically and faced competitively. Right choice of a tertiary institution is very crucial for all of the students because the process of university choice is highly complex. This study explores the impacting factors on the decision of university choice among high-school pupils in Lam Dong Province, Vietnam. The secondary data has been collected and used from previous studies and the primary data is done through 7 experts, 3 in-depths structured interviews with 10 pupils, and 273 survey questionnaires with high-school pupils. The findings show that the university reputation, tuition fee, matriculation chance, employment opportunities, and influential individuals are factors that influence highs school pupils’ decision of university choice to study. Furthermore, recommendations for university administrators and related others and the limitations of this study have also been presented.